what i offer
Whether you're a solo founder, growing brand, or impact-driven team, I offer flexible support to help you tell your story, build your presence, and connect with your audience with intention and clarity.
I see storytelling as a sense-making practice:
a way to align what a brand wants to stand for with what its audience genuinely needs and cares about.
My work usually spans three interconnected areas:
Content Strategy & Direction
Making sense before making content.
Before making anything, we figure out the why, what, how, for whom and where so every piece of content has a reason to exist and a person it's made for.
This can include:
conversations, audit and analysis to understand
who you are, your purpose
how you can differentiate and where the opportunities are
your audience & what they care about
content pillars rooted in audience insight
content look, feel and tone per platform
Organic discoverability: using platform knowledge, SEO and content structure to help the right people find you
a clear, actionable content roadmap
Once we understand your purpose, your positioning, and what your audience genuinely cares about, we can shape how you show up with clarity and intention.
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Content Creation & Storytelling
Turning insight into stories people can connect with.
Once the direction is clear, I help bring it to life through thoughtful, human content that feels true to you and relevant to your audience. I focus on organic, social-first content with documentary instinct.
This can include:
social media content (posts, series, reels)
narrative-led content series
creator and influencer collaborations
Trend-led content where culturally relevant
I focus on resonance over volume, content that builds trust and meaning over time, rather than chasing performance.
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Got a project, an idea, or just need some clarity?
I offer a free 30-minute introductory call, no commitment, just a conversation.
Let’s see what we can make together 🫶
Campaign, Events & Project
Building visibility and momentum around key moments.
For startups, new brands, or teams preparing for a key moment, I offer short-term, project-based support to help build awareness and gather momentum.
This can include:
launch or campaign storytelling and messaging
content planning around key moments
support for digital campaigns, events, or live activations
coordinating timelines, collaborators, and deliverables
This is ideal when you need focused energy and clarity without committing to long-term support.