Stockholms international film festival

Support Skandia fundraising instagram campaign

Project Lead

When Stockholm’s historic Skandia Cinema faced potential closure, Stockholms International Film Festival launched a time-sensitive crowdfunding campaign to secure its future.

I initiated and led the content project, overseeing concept development, research, stakeholder coordination, and overall content direction. The strategy reframed the cinema as a cultural legacy worth protecting, using archival storytelling across four historical eras.

The campaign contributed to over 2 million SEK raised, enabling restoration and reopening of the cinema. The work received recognition from SIFF leadership and prompted wide organic sharing from long-standing supporters and cultural figures.