Glad You Found Me

A one-woman studio for content strategy and storytelling for purpose-driven brands

What I do

I help purpose-driven brands shape social media strategies and content rooted in audience insight. By placing the audience at the heart of the story - starting with what people truly need and care about - I develop content direction, campaigns, and hands-on creative that bring stories to life with clarity, care, and meaning.

Work

  • Hibiscus drink in a pretty basket on the table by the sea on a sunny summer day in Gamla Stan, Munkbrohamnen

    Hikkibiskus

  • A smiling person wearing glasses and a colorful hat, with text overlay saying 'The Borg vs Individualism' and '#StartrekFuture' against a space background with stars and a bright starburst.

    Equity Architect

  • Empty beautiful old theatre auditorium with rows of chairs and decorative balcony, with a overlaid copy: "Together we can keep history alive, support Skandia."

    Stockholm International Film Festival/Support Skandia

  • Entrepreneurs Without Borders

  • The Age Factor@Hyper Island

  • Japanese friend chicken in a bowl with the side of caviar and creme Fresh

    The Asian Fix

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My Approach

My work lives at the intersection of creativity, culture, and social impact.

With a background in anthropology, a third-culture upbringing, and a love for visual media, I care deeply about representation and diversifying who gets to tell the story in order to build empathy and shift perspectives

I'm especially passionate about using social media as a force for good: amplifying the voices of people and organisations doing meaningful work, and helping them connect with their audiences with purpose and care.

I especially love collaborating with women-led, purpose-driven brands that are committed to creating positive change.

Thoughtful, collaborative & intuitive by nature, I approach digital strategy as a human-centred craft grounded in empathy, intention, and a commitment to impact.